Products we use ourselves
If it is not good enough for our own homes, it does not get a name.
A house of brands
Tadeo Brands creates and grows a family of brands. Each one starts with a product we believe in and is built with passion, patience and care.
What we believe
We would rather build one brand people come back to than ten they forget.
What we are building
Sample figures, shown for the design.
Approach
There is no shortcut we trust. Every brand in the house goes through the same three stages, and none of them is rushed.
We begin with something we would buy ourselves. We test it, use it and improve it until we are proud to put a name on it.
Then comes the identity: a name, a voice and a look that fit the product and the people it is made for.
Launch day is the start. We keep listening to customers and keep making the brand better, year after year.
The family
Each brand under this roof has its own name, its own voice and its own customers. What they share is the standard behind them.
If it is not good enough for our own homes, it does not get a name.
Real people, clear replies, and problems solved the first time.
Fair prices, plain words, and no promises we cannot keep.
About
Tadeo Brands is the company behind the brands. It takes care of what every brand needs, from design and sourcing to service and operations, so each brand can give its full attention to its customers.
We are based in the Netherlands and independent. That lets us think in years, choose quality over speed, and build only what we are passionate about.
The founders
Product decides what we make, brand makes it worth remembering, and operations makes sure it arrives. Each has one person who answers for it.
Direction and product
Chooses which ideas become brands and tests every product himself before it gets a name.
Brand and creative
Gives each brand its name, its voice and a look people remember.
Operations and service
Runs sourcing, shipping and customer service, so a brand can grow without breaking.
Sample profiles and placeholder portraits, shown for the design.
A signature is a promise. Ours goes under every brand we build. Looking to work with us?
Get in touchContact
Questions about one of our brands, a product idea, or working together? We read every message and reply within two working days.
Sample contact details, shown for the design.
People
A small team and a few patient backers. Everyone here does the work themselves, and everyone has something outside work they care about just as much.
Founder and CEO
Sets the direction and chooses which ideas become brands. Noah tests every product himself and stays close to each launch.
Jiu-jitsu before breakfast, piano after dinner.
Co-founder, Creative Director
Gives each brand its name, its voice and its look. Lina makes sure no two brands in the house feel alike.
Film photography and old type specimen books.
Head of Operations
Runs sourcing, shipping and customer service. Jesse visits every supplier before the first order is placed.
Long rides on a steel road bike, and good espresso.
Investor
Backed the house from its first brand. Ingrid built and sold a homeware company and now invests in slow, steady ones.
Sailing the Wadden Sea in any weather.
Investor and advisor
Advises on growth and advertising. Rafael spent ten years scaling online stores across Europe.
Salsa nights and cooking for too many people.
Advisor, supply chain
Helps the team find makers who care about quality. Chen knows the factory floor better than the boardroom.
Throwing ceramics and collecting oolong teas.
Sample profiles and placeholder portraits, shown for the design.
Get in touchThe first brand
We are using the product ourselves and sending it back until it is right. When it launches, its story, its products and its shop will live here.
The second brand
The product is chosen. Now we are looking for the name, the voice and the look that fit it and the people it is made for.
The third brand
Some ideas become brands and some do not. We would rather drop a good idea than launch a half-finished one.
Open seat
We like to hear from makers. If you have built something good and want a house to grow it in, tell us about it.